To celebrate extraordinary progress and share an ambitious vision for the future, Pathstone gathered 750 Pathletes for a one-of-a-kind event. The event was designed to align the ambitions to the firm with the ambitions of every team member, equipping them with the knowledge and tools to realize Pathstone’s next chapter. Pathstone’s new brand was launched during the event.

New Pathstone Symbol

Founders Film Animation

Capabilities

Creative Direction
Art Direction & Visual Design
Film Direction & Motion Design
Event Design

Event Team

Principal, Keith Yamashita (TIMI)
Principal, Todd Holcomb (TIMI)
Principal, Deb Bubb (TIMI)
Executive Producer, Carrie Kennedy
Creative Director, Jennifer Bostic
Creative Director, Jim Schachterle
Animator, Casey Stockdon
Creative Director, Jessica Tillyer
Artist & Voiceover, Ethan Rainbolt
Event Coordinator, Mary McDonnell
Millumin Operator, Chris Forbes

Production & Artistic Partners

Event Production, Projection
Motion Design, Playlist Studio
Samuel Stubblefield

Pathstone Gathering

Film Storyboards

To boldly claim its legacy of innovation, Advisor Partners needed a new name and brand experience that matched its ambition. Welcome to the world of Concentric Innovation. Working in partnership with Keith Yamashita, I explored and developed a new brand language for Concentric—a language designed to illustrate their impact at multiple scales. The resulting brand represents the concentric rings of impact that define their work. 

The Concentric Variable logo

Capabilities

Brand & Creative Strategy
Copywriting & Content Development
Art Direction & Visual Design
Digital Design & UX
Video & Motion Design

Brand Team

Principal & Guru, Keith Yamashita (TIMI)
Creative Director & Designer, Jim Schachterle
Motion Design, Mike Domina

Concentric Starburst

Concentric Brand Book

Client Team

Ralph Studley, CRO, Concentric
Rahul Agrawal, President and CIO, Concentric
Alex Hart, CRO, Pathstone

Form& partnered with IBM's Blue Studio team to explore a new brand language for IBM Cloud. The resulting concept—Altitude—extended across a new verbal and visual identity for IBM Cloud, shaping the design of global experiences and communications design. At its core, IBM Cloud is a fluid and ever-evolving medium, and the concept suggests interaction in every moment, creating interfaces for exchange regardless of medium.

IBM Cloud Wordmark

IBM Verbal Identity

Team

Studio, Form&
Principal, Jim Schachterle
Executive Producer, Megan O’Malley
Design, Steve Winchell
Design, Estelle Kim
Design, Ross Gendels
Design, Josephine Tansara
Design, Nathan Nedorostek

IBM Cloud in print

IBM Cloud Environmental

IBM Bluemix Art Direction

IBM Cloud Environmental

For more than 25 years, eBay defined a new era of commerce through the art of connection—placing people at the heart of the experience. Form& partnered with eBay's brand leadership to define a new design language for those experiences, highlighting eBay’s diversity, depth, and dedication to people. The result was a revolutionary brand system—redefining a new era of connection.

The eBay wordmark

Capabilities

Design Strategy
Tone of Voice
Brand Identity Design
Brand Guidelines
Experience Design

Team

Studio, Form&
eBay, Mark Kozlowski
Principal, Manuel Dilone
Principal, Jim Schachterle
Executive Producer, Megan O’Malley
Design, Estelle Kim
Design, Ross Gendels
Design, Jill Lin
Design, Rebecca Lim
Design, Josephine Tansara
Design, Steve Winchell
Photography, Cody Guilfoyle
Photography, Michael O'Neal
Typeface, Swiss Typefaces

eBay in print

eBay in print

eBay’s art direction

The eBay Grid System