To boldly claim its legacy of innovation, Advisor Partners needed a new name and brand experience that matched its ambition. Welcome to the world of Concentric Innovation. Working in partnership with Keith Yamashita, I explored and developed a new brand language for Concentric—a language designed to illustrate their impact at multiple scales. The resulting brand represents the concentric rings of impact that define their work. 

The Concentric Variable logo

Capabilities

Brand & Creative Strategy
Copywriting & Content Development
Art Direction & Visual Design
Digital Design & UX
Video & Motion Design

Brand Team

Principal & Guru, Keith Yamashita (TIMI)
Creative Director & Designer, Jim Schachterle
Motion Design, Mike Domina

Concentric Starburst

Concentric Brand Book

Client Team

Ralph Studley, CRO, Concentric
Rahul Agrawal, President and CIO, Concentric
Alex Hart, CRO, Pathstone