ServiceMaster Logo



Every homeowner faces the same dilemmas. Who do I trust when something goes wrong? How do I know they’ll deliver the service I need at a fair price? Form& partnered with ServiceMaster to define the ethos of their brand, creating a brand strategy and system to realize its value. The result is a brand language that communicates reliability and trust while elevating the expertise of ServiceMaster employees.


Studio, Form&
Creative Direction, Jim Schachterle
Design, Estelle Kim
Design, Jill Lin


Brand Strategy
Brand Identity Design
Art Direction
Brand Guidelines