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A home is more than a house

Brand Strategy
Brand Identity Design
Art Direction
Brand Guidelines
ServiceMaster Logo

ServiceMaster

Overview

Every homeowner faces the same dilemmas. Who do I trust when something goes wrong? How do I know they’ll deliver the service I need at a fair price? Form& partnered with ServiceMaster to define the ethos of their brand, creating a brand strategy and system to realize its value. The result is a brand language that communicates reliability and trust while elevating the expertise of ServiceMaster employees.

Team

Studio, Form&
Creative Direction, Jim Schachterle
Design, Estelle Kim
Design, Jill Lin



Connect

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︎︎︎ LinkedIn
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Colophon

Diatype by Dinamo
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© 2024, Jim Schachterle