https://jschachterle.com jschachterle.com Thu, 22 Oct 2026 15:45:58 +0000 https://jschachterle.com en https://jschachterle.com/Bio Mon, 21 Nov 2022 14:02:23 +0000 jschachterle.com https://jschachterle.com/Bio AI is an accelerator. ︎︎︎Experience is the need. Current Work ︎︎︎schachterle.studio Bio StatusAvailable November&nbsp; 2026 I’m a creative director and designer with 18 years of experience across agency and in-house leadership. The tools have changed. (They always do.) The hard part hasn’t. Knowing what a business needs. Building dynamic creative experiences that generate measurable results. Leading teams through ambiguous, high-stakes work. That experience takes years to develop, and no tool replaces it. I use AI to generate meaningful results quickly. Faster exploration. Sharper iteration. More rigorous, systematic delivery. I’ve integrated it across the full arc of my practice—from discovery to delivery. The result: the depth of a seasoned creative director, operating at a pace and scale that wasn’t possible before. Highlights An award-winning designer and creative director with 18 years of agency and in-house experienceCreative leadership that extends across multiple industries—from startups to Fortune 500 clientsA portfolio that illustrates a range of capabilities, including brand design, art direction, motion design, interaction design, and campaign development Work with AI tools across the full arc of the creative engagement—from discovery to deliveryRecruitment, management, and culture-building that extends across multiple creative teamsOngoing advisory relationships with a diverse group of brand and design leaders and innovators Experience Creative Director, Studio SchachterleMarch 2024 to PresentCreative Director, DashlaneDecember 2022 to February 2024Director of Brand Design, DashlaneDecember 2021 to November 2022Co-Founder + Creative Director, GrammarJuly 2017 to November 2021 Co-Founder + Principal, Form&amp;April 2015 to June 2017Faculty—Design, School of Visual ArtsSeptember 2016 to May 2017Designer + ConsultantNovember 2012 to August 2015Design Lead, SiberiaSeptember 2013 to May 2014 Senior Designer, SYPartnersMay 2011 to October 2012Art Director, Code and TheorySeptember 2010 to April 2011Creative Director, BeDoOctober 2008 to June 2010 Past Clients <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/01730ab4b63a7f744ae2a0f43043c852719aae7380efa874d34dc9485a9ba0e9/Concentric-09.png" data-mid="252719121" border="0" src="https://freight.cargo.site/w/1000/i/01730ab4b63a7f744ae2a0f43043c852719aae7380efa874d34dc9485a9ba0e9/Concentric-09.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4e2c1c3b71a0e591d7767e7309dd458816afea12c1e15528af2c6b002a2f99ed/Concentric-08.png" data-mid="252719123" border="0" src="https://freight.cargo.site/w/1000/i/4e2c1c3b71a0e591d7767e7309dd458816afea12c1e15528af2c6b002a2f99ed/Concentric-08.png" /> <img 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data-src="https://freight.cargo.site/t/original/i/09093925742a89e43053fea6f05a4955050edcb4ccdb6659cec044bddbee92c2/Peach_Guidelines_V2JS.jpg" data-mid="252719248" border="0" src="https://freight.cargo.site/w/1000/i/09093925742a89e43053fea6f05a4955050edcb4ccdb6659cec044bddbee92c2/Peach_Guidelines_V2JS.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/95987cdb139437efb04c3c35b6df06affb7da6df3027596fc8f5c918d5f52ceb/Peach_3000_2000_16.jpg" data-mid="252719250" border="0" src="https://freight.cargo.site/w/1000/i/95987cdb139437efb04c3c35b6df06affb7da6df3027596fc8f5c918d5f52ceb/Peach_3000_2000_16.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cd22379efd62a0ff39b04379349a5891019933cb7509cb136e269cca139207a6/Peach_3000_2000_22.jpg" data-mid="252719251" border="0" src="https://freight.cargo.site/w/1000/i/cd22379efd62a0ff39b04379349a5891019933cb7509cb136e269cca139207a6/Peach_3000_2000_22.jpg" /> Act + AcreAries CollectiveAspen InstituteBioliteBlendCitigroupCoca-ColaConcentriceBayEvokeFindCenterFOX SportsIBM CloudIBM DeveloperIBM SlamTrackerInvestableKeurigMedleyMetLife 360HealthMicrosoftModern BubbieMozillaNovocardiaPathPathstonePeach GoodsPort.ClubProseServiceMasterTechCrunchTevaTrialsparkUpgradeWhat Matters Credits I owe a debt of gratitude to the many project managers, strategists, writers, and designers I've partnered with to make great work a reality. Great work happens when like-minded people come together, openly collaborate, elevate exceptional thinking, and make ideas tangible. Form&amp;Carolyn Centeno, Director of DevelopmentCody Guilfoyle, PhotographyEstelle Kim, DesignJill Lin, DesignJim Schachterle, PrincipalJosephine Tansara, DesignManuel Dilone, PrincipalMegan O’Malley, Executive ProducerRebecca Lim, DesignRoss Gendels, DesignSteve Winchell, DesignYumi Nakamura, DesignGrammarAnjali Grover, Managing PrincipalAnnie Ko, DesignElise Assenza, DesignJim Schachterle, Managing PrincipalMelia Tandiono, DesignTory Williams, Photography DashlaneAmber Hunter Senior CopywriterBaylee Pawsey, Senior CopywriterJessica Abbey, Copywriting ManagerJim Schachterle, Creative DirectorJulie Safferstein, Art DirectorMike Domina, Senior DesignerNicole Timme, Director of Creative OpsSean Coates, Senior Designer https://jschachterle.com/Portfolio-Landing Thu, 22 Oct 2026 15:45:58 +0000 jschachterle.com https://jschachterle.com/Portfolio-Landing 2026 Portfolio Jim Schachterle https://jschachterle.com/IBM-Cloud-Summary Tue, 15 Oct 2024 14:35:04 +0000 jschachterle.com https://jschachterle.com/IBM-Cloud-Summary IC IBM Cloud Form&amp; partnered with IBM's Blue Studio team to explore a new brand language for IBM Cloud. The resulting concept—Altitude—extended across a new verbal and visual identity for IBM Cloud, shaping the design of global experiences and communications design. At its core, IBM Cloud is a fluid and ever-evolving medium, and the concept suggests interaction in every moment, creating interfaces for exchange regardless of medium. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d98bcadc9b68ab5600397b400b422df5b8991251dc2eb3102f9c4cd6dde58ccd/Wordmark_Animation.gif" data-mid="219784262" border="0" src="https://freight.cargo.site/w/1000/i/d98bcadc9b68ab5600397b400b422df5b8991251dc2eb3102f9c4cd6dde58ccd/Wordmark_Animation.gif" /> IBM Cloud Wordmark <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/56f27a153522f3fc7a167bebf1ef80811e9b2813f5ecdda00202f18bc57b1568/IBM_Cloud_3000_200019.jpg" data-mid="219784295" border="0" src="https://freight.cargo.site/w/1000/i/56f27a153522f3fc7a167bebf1ef80811e9b2813f5ecdda00202f18bc57b1568/IBM_Cloud_3000_200019.jpg" />IBM Verbal Identity <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c2e84904859ca57da58152f69b1e9fda7fde886778c4f4d9947519f87139d2db/Concept_Animation.gif" data-mid="219784301" border="0" src="https://freight.cargo.site/w/1000/i/c2e84904859ca57da58152f69b1e9fda7fde886778c4f4d9947519f87139d2db/Concept_Animation.gif" />IBM Cloud Concept TeamStudio, Form&amp; Principal, Jim SchachterleExecutive Producer, Megan O’MalleyDesign, Steve WinchellDesign, Estelle KimDesign, Ross GendelsDesign, Josephine TansaraDesign, Nathan Nedorostek <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0049a26de5d69594d9d308a8d3230c83fd420415fbeeb1e1f2a8a9d90b0f75a1/IBM--Form--1.png" data-mid="219784459" border="0" src="https://freight.cargo.site/w/1000/i/0049a26de5d69594d9d308a8d3230c83fd420415fbeeb1e1f2a8a9d90b0f75a1/IBM--Form--1.png" />IBM Cloud Color Palette <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e4302ab9c509c247d1378f7651dcb91111455ec258c472738e3ff0dcd10b5c57/IBM--Form--2.png" data-mid="219784473" border="0" src="https://freight.cargo.site/w/1000/i/e4302ab9c509c247d1378f7651dcb91111455ec258c472738e3ff0dcd10b5c57/IBM--Form--2.png" /> IBM Cloud in print <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a65ceab2904f2f5fa859f21fce9346de05702dc4bde7f21b6e40f959d3d046e9/IBM--Form--4.png" data-mid="219784527" border="0" src="https://freight.cargo.site/w/1000/i/a65ceab2904f2f5fa859f21fce9346de05702dc4bde7f21b6e40f959d3d046e9/IBM--Form--4.png" />IBM Cloud Environmental <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1b804bfb830c2d704cc0398456dc42c209073200e6bf730e9e6a61bc22a31dbe/IBM_Cloud_3000_200022.jpg" data-mid="219784498" border="0" src="https://freight.cargo.site/w/1000/i/1b804bfb830c2d704cc0398456dc42c209073200e6bf730e9e6a61bc22a31dbe/IBM_Cloud_3000_200022.jpg" />IBM Cloud Art Direction <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7952ddece8754c5d05d0e0beeb11a7d8795378518c071c840e8fd6399e6928eb/IBM_Cloud_3000_200023.jpg" data-mid="219784503" border="0" src="https://freight.cargo.site/w/1000/i/7952ddece8754c5d05d0e0beeb11a7d8795378518c071c840e8fd6399e6928eb/IBM_Cloud_3000_200023.jpg" />IBM Bluemix Art Direction <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0a8d4480eaf0ecf970aa22d8782ad02903fff115982261305c2449b04d86ebb9/IBM--Form-.png" data-mid="219784511" border="0" src="https://freight.cargo.site/w/1000/i/0a8d4480eaf0ecf970aa22d8782ad02903fff115982261305c2449b04d86ebb9/IBM--Form-.png" />IBM Cloud Website <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/643f358ab3ae868c884eddc4d37fdbc401b6004930d51ebf939d0817db7a2e82/IBM_Cloud_3000_200030.jpg" data-mid="219784507" border="0" src="https://freight.cargo.site/w/1000/i/643f358ab3ae868c884eddc4d37fdbc401b6004930d51ebf939d0817db7a2e82/IBM_Cloud_3000_200030.jpg" />IBM Cloud Environmental https://jschachterle.com/eBay-Summary Mon, 14 Oct 2024 18:32:21 +0000 jschachterle.com https://jschachterle.com/eBay-Summary EB eBay For more than 25 years, eBay defined a new era of commerce through the art of connection—placing people at the heart of the experience. Form&amp; partnered with eBay's brand leadership to define a new design language for those experiences, highlighting eBay’s diversity, depth, and dedication to people. The result was a revolutionary brand system—redefining a new era of connection. <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b1894b9e9fe300b52d8184c0b9b33e8cb2c7e0bf7c51cf81d520c5282fe299d3/ebay_logo_animation_2000_2000.gif" data-mid="219738243" border="0" src="https://freight.cargo.site/w/1000/i/b1894b9e9fe300b52d8184c0b9b33e8cb2c7e0bf7c51cf81d520c5282fe299d3/ebay_logo_animation_2000_2000.gif" /> The eBay wordmark CapabilitiesDesign Strategy Tone of Voice Brand Identity Design Brand Guidelines Experience Design <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9528e95bcdbe1ec2d58f3ea2398ff5718c6c4154090fafde97470d862c6f1e55/ebay_3000_2000_V29.jpg" data-mid="219783267" border="0" src="https://freight.cargo.site/w/1000/i/9528e95bcdbe1ec2d58f3ea2398ff5718c6c4154090fafde97470d862c6f1e55/ebay_3000_2000_V29.jpg" />The New Ebay color palette TeamStudio, Form&amp; eBay, Mark KozlowskiPrincipal, Manuel DilonePrincipal, Jim SchachterleExecutive Producer, Megan O’MalleyDesign, Estelle KimDesign, Ross GendelsDesign, Jill LinDesign, Rebecca LimDesign, Josephine TansaraDesign, Steve WinchellPhotography, Cody GuilfoylePhotography, Michael O'Neal Typeface, Swiss Typefaces <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/92484e8f4448d6e559e8679fcf274a91c0daa4546ce773892de5d819c72286c8/ebay_type_animation_2000_2000.gif" data-mid="219739120" border="0" src="https://freight.cargo.site/w/1000/i/92484e8f4448d6e559e8679fcf274a91c0daa4546ce773892de5d819c72286c8/ebay_type_animation_2000_2000.gif" />eBay’s typface—Marketplace Sans <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5f17f91fb612613025dc896dff067c87c6aca28fafe40fb89d0f9a4255b7810c/ebay_2000_200021.jpg" data-mid="219739270" border="0" src="https://freight.cargo.site/w/1000/i/5f17f91fb612613025dc896dff067c87c6aca28fafe40fb89d0f9a4255b7810c/ebay_2000_200021.jpg" /> eBay in print <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b99b17fd4820d29a774e59891fc2e88bca00a65bc16b4f3d20d2938d2264313c/ebay_2000_200022.jpg" data-mid="219739279" border="0" src="https://freight.cargo.site/w/1000/i/b99b17fd4820d29a774e59891fc2e88bca00a65bc16b4f3d20d2938d2264313c/ebay_2000_200022.jpg" />eBay in print <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e1f5c2c53d9371c8284ce91c94fb43d614d584c39b4885113eb4cc62f8618dac/ebay_brand15.jpg" data-mid="219739287" border="0" src="https://freight.cargo.site/w/1000/i/e1f5c2c53d9371c8284ce91c94fb43d614d584c39b4885113eb4cc62f8618dac/ebay_brand15.jpg" />eBay’s art direction <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1b36a6d6119d46937b71682a9442ad729e421f77317348da379992f031b9d61d/ebay_brand16.jpg" data-mid="219739928" border="0" src="https://freight.cargo.site/w/1000/i/1b36a6d6119d46937b71682a9442ad729e421f77317348da379992f031b9d61d/ebay_brand16.jpg" />eBay’s art direction <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/abfda63da01d1671b0f9d26cd6d9843cd8a7d59dc8c4210c16b49e111599704d/ebay_grid_animation.gif" data-mid="219738132" border="0" src="https://freight.cargo.site/w/1000/i/abfda63da01d1671b0f9d26cd6d9843cd8a7d59dc8c4210c16b49e111599704d/ebay_grid_animation.gif" />The eBay Grid System <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a86baf1969fac626690a180acbe8138a9d190ed070c3dc1a751cbbfb65adec48/ebay_brand17.jpg" data-mid="219739757" border="0" src="https://freight.cargo.site/w/1000/i/a86baf1969fac626690a180acbe8138a9d190ed070c3dc1a751cbbfb65adec48/ebay_brand17.jpg" />The eBay Grid System https://jschachterle.com/Dashlane-Summary Tue, 15 Oct 2024 13:42:37 +0000 jschachterle.com https://jschachterle.com/Dashlane-Summary DL Dashlane In a world where millions of brands are vying for consumers’ attention, standing up and out is the only option. You need content and design experts to charge into the fight for recognition, engagement, and conversion. That was our mission at Dash Creative, Dashlane’s in-house brand studio. I led a passionate team—transforming ideas into extraordinary experiences. <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/ce50ca4d9a179b1b34f61ecdb998fa5640c757eb998f7bda23f933fcfba60cab/Symbol.png" data-mid="219780890" border="0" src="https://freight.cargo.site/w/540/i/ce50ca4d9a179b1b34f61ecdb998fa5640c757eb998f7bda23f933fcfba60cab/Symbol.png" /> The updated dashlane logo CapabilitiesBrand &amp; Creative Strategy Copywriting &amp; Content Development Art Direction &amp; Visual Design Digital Design &amp; UX Communications &amp; Campaigns Video &amp; Motion Design <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/beb4444ce5270c8617e3aeaf4a521309b58df7bc3936afa151ce404b4b198d06/Dashlane_Select__3000_2000_01.jpg" data-mid="219780923" border="0" src="https://freight.cargo.site/w/1000/i/beb4444ce5270c8617e3aeaf4a521309b58df7bc3936afa151ce404b4b198d06/Dashlane_Select__3000_2000_01.jpg" />The Updated Dashlane Identity TeamCreative Director, Jim SchachterleDirector of Creative Ops, Nicole TimmeArt Director, Julie SaffersteinSenior Designer, Mike DominaSenior Designer, Sean CoatesSenior Copywriter, Jessica AbbeyCopywriter, Baylee PawseySenior UX Writer, Amber Hunter <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/691881997d1cb2d811b49d949815bb2e6202f68b185febf90d8c5ee5659ddb70/Color-Graphic.png" data-mid="219780956" border="0" src="https://freight.cargo.site/w/1000/i/691881997d1cb2d811b49d949815bb2e6202f68b185febf90d8c5ee5659ddb70/Color-Graphic.png" />Dashlane Typography <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f1584e02013a606df7baaceef0569ae7df8898f7c1063c32cded42608739f770/Social-Tile.png" data-mid="219781204" border="0" src="https://freight.cargo.site/w/1000/i/f1584e02013a606df7baaceef0569ae7df8898f7c1063c32cded42608739f770/Social-Tile.png" /> Dashlane Line Illustrations <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/059d710a3e143a6b48bf2ed5df53959feade27e105fac820c7c2a66fca85e7e3/Illustration-4.png" data-mid="219781213" border="0" src="https://freight.cargo.site/w/1000/i/059d710a3e143a6b48bf2ed5df53959feade27e105fac820c7c2a66fca85e7e3/Illustration-4.png" />Dashlane Illustration system <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/79754e68065a61ac9d6659400077176368b336e58a11d799d08e8bcb2b076b10/Tote-1.jpg" data-mid="219781245" border="0" src="https://freight.cargo.site/w/1000/i/79754e68065a61ac9d6659400077176368b336e58a11d799d08e8bcb2b076b10/Tote-1.jpg" />Dashlane Illustration system <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/48f5233aec688e129f0d6ce771f833b7a35a8ead9b1a1d026df24612e3e27fe7/Authenticator_Animation.gif" data-mid="219781548" border="0" src="https://freight.cargo.site/w/1000/i/48f5233aec688e129f0d6ce771f833b7a35a8ead9b1a1d026df24612e3e27fe7/Authenticator_Animation.gif" /> Dashlane Authenticator Logo ContributorsSenior Design Director, Cris MascortDesign Director, Joakim JanssonDesign Principal, Gabe BenzurSenior Brand Designer, Lucy Traver Dashlane Illustrations, Ray Dak LamAuthenticator Illustrations, Rune Fisker <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/dfabd4d6560b4dba71be51bfcdd39b5e19e5e478feaf3ac0a200a438d09ee49c/Dashlane_Select_12.jpg" data-mid="219781774" border="0" src="https://freight.cargo.site/w/1000/i/dfabd4d6560b4dba71be51bfcdd39b5e19e5e478feaf3ac0a200a438d09ee49c/Dashlane_Select_12.jpg" />Dashlane in print <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7ff081c8ced4853cfdfca48833374970c4cc6f525a776c283f32d191bb69520a/Dash_Creative_Animation.gif" data-mid="219781936" border="0" src="https://freight.cargo.site/w/1000/i/7ff081c8ced4853cfdfca48833374970c4cc6f525a776c283f32d191bb69520a/Dash_Creative_Animation.gif" />Dash Creative Animation https://jschachterle.com/MetLife-360Health-Summary Tue, 15 Oct 2024 14:05:24 +0000 jschachterle.com https://jschachterle.com/MetLife-360Health-Summary ML MetLife 360Health In collaboration with MetLife’s global design team, Grammar framed the design strategy and experience for a new cross-country initiative—360Health. 360Health, a portfolio of critical disease coverage products, showcases and elevates MetLife’s health offerings across communications, products, and services. At the end of 2018, the program was launched across eight markets throughout Asia, making critical disease coverage available to millions. <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4a42bd79b77a98bc00dd0248b9352a84d4d1ed84b64517be7766b2392d235be9/MetLife_Instagram_01.jpg" data-mid="219782512" border="0" src="https://freight.cargo.site/w/1000/i/4a42bd79b77a98bc00dd0248b9352a84d4d1ed84b64517be7766b2392d235be9/MetLife_Instagram_01.jpg" /> MetLife 360Health Circle CapabilitiesDesign Strategy Brand Identity Design Experience Design <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/66414b9cfd5a8369b0a03eaf9bd4dbbf013cd2d4a4a7bacff4f12ba181277a38/MetLife_Instagram_06.jpg" data-mid="219782533" border="0" src="https://freight.cargo.site/w/1000/i/66414b9cfd5a8369b0a03eaf9bd4dbbf013cd2d4a4a7bacff4f12ba181277a38/MetLife_Instagram_06.jpg" />MetLife&nbsp;360Health Circle TeamStudio, GrammarManaging Principal—Design, Jim SchachterleManaging Principal—Strategy, Anjali GroverDesign, Yumi Nakamura <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/14836724b8cbe672aa50227a293798e8487941750f46165bc79f8e6316e406e2/Health360_3000_20003.jpg" data-mid="219782585" border="0" src="https://freight.cargo.site/w/1000/i/14836724b8cbe672aa50227a293798e8487941750f46165bc79f8e6316e406e2/Health360_3000_20003.jpg" />MetLife 360Health System <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/51a180f868197e772d17cc6f8f60e389d5d646c0f63347e9c7010e435759adc6/MetLife_Instagram_03.jpg" data-mid="219782681" border="0" src="https://freight.cargo.site/w/1000/i/51a180f868197e772d17cc6f8f60e389d5d646c0f63347e9c7010e435759adc6/MetLife_Instagram_03.jpg" />MetLife 360Health Art Direction <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a7dffdfc980526fcb1664352d3a50a6a8c0369cd953c3ba569ee5dad94d73dec/MetLife_Instagram_08.jpg" data-mid="219782727" border="0" src="https://freight.cargo.site/w/1000/i/a7dffdfc980526fcb1664352d3a50a6a8c0369cd953c3ba569ee5dad94d73dec/MetLife_Instagram_08.jpg" /> MetLife 360Health pattern <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3bb87fb5ad060968e86ba21d593e131b3d4733ad24d37054ec4804aa744a9270/MetLife_Instagram_05.jpg" data-mid="219782741" border="0" src="https://freight.cargo.site/w/1000/i/3bb87fb5ad060968e86ba21d593e131b3d4733ad24d37054ec4804aa744a9270/MetLife_Instagram_05.jpg" />MetLife 360Health in Print <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/090c2046615c4cf4135ace48a18d5381676630f40806ec47248d007ba561d852/MetLife_Instagram_11.jpg" data-mid="219782750" border="0" src="https://freight.cargo.site/w/1000/i/090c2046615c4cf4135ace48a18d5381676630f40806ec47248d007ba561d852/MetLife_Instagram_11.jpg" />MetLife 360Health in Print <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cfb8192316863012cceb68787a10ceafa68f2d505c43c8d8c595d1662e8f2429/Health360_3000_200010.jpg" data-mid="219782760" border="0" src="https://freight.cargo.site/w/1000/i/cfb8192316863012cceb68787a10ceafa68f2d505c43c8d8c595d1662e8f2429/Health360_3000_200010.jpg" />MetLife 360Health Website <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7d06e6e3f17d2ecca576ad8712aa7a4202ebc7c840d462dec230dff96acc450d/MetLife_Instagram_07.jpg" data-mid="219782941" border="0" src="https://freight.cargo.site/w/1000/i/7d06e6e3f17d2ecca576ad8712aa7a4202ebc7c840d462dec230dff96acc450d/MetLife_Instagram_07.jpg" />MetLife 360Health Website https://jschachterle.com/Peach-Goods-Summary Tue, 15 Oct 2024 14:57:57 +0000 jschachterle.com https://jschachterle.com/Peach-Goods-Summary PG Peach Goods Celebrating often overlooked moments of luxury, Peach is a new brand transforming self-care. With its signature, organic bath tissue, founder Aaron Doades sought to elevate the conversation—and care—that unfolds in the bathroom. Together, Grammar developed a brand that allows us to revel in the quieter, unseen moments of life. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a43218af408f4b1748f8924d3d990e909837b9ac926925ef9fda0fa540044e0f/Peach_Left_08.jpg" data-mid="219784831" border="0" src="https://freight.cargo.site/w/1000/i/a43218af408f4b1748f8924d3d990e909837b9ac926925ef9fda0fa540044e0f/Peach_Left_08.jpg" /> Peach Goods wordmark CapabilitiesBrand Strategy Verbal Identity Brand Identity Design Art Direction Brand Guidelines Experience Design <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/676f4f2bcdf234e3bc345a78ff94a55378746ac665193aea7439b30426c13286/Peach_3000_2000_8.jpg" data-mid="219784866" border="0" src="https://freight.cargo.site/w/1000/i/676f4f2bcdf234e3bc345a78ff94a55378746ac665193aea7439b30426c13286/Peach_3000_2000_8.jpg" />Peach Goods brand promise <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/36c21cf6f5a1ef49fc0f77d25b97949cc2b2ef8837274efbd88f7c28caf27737/Peach_3000_2000_5.jpg" data-mid="219784876" border="0" src="https://freight.cargo.site/w/1000/i/36c21cf6f5a1ef49fc0f77d25b97949cc2b2ef8837274efbd88f7c28caf27737/Peach_3000_2000_5.jpg" />Peach Goods Symbol <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/020ed4c4d08e7571197115d7e61164dacd6a91149ccc2f695a8edbdd1a6cad48/Peach_3000_2000_6.jpg" data-mid="219784884" border="0" src="https://freight.cargo.site/w/1000/i/020ed4c4d08e7571197115d7e61164dacd6a91149ccc2f695a8edbdd1a6cad48/Peach_3000_2000_6.jpg" />Peach Goods Color Palette <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1754e304d231547a293e54300c96723a20db60919e82c4f2ccd4d37433cb3400/Peach_3000_2000_13.jpg" data-mid="219784887" border="0" src="https://freight.cargo.site/w/1000/i/1754e304d231547a293e54300c96723a20db60919e82c4f2ccd4d37433cb3400/Peach_3000_2000_13.jpg" /> Peach Goods Letterhead Suite <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6ad037e0b207fd8f3e8dd26c35d73c45f0cb4adf8f2038684f4a787b477b08f0/Peach_3000_2000_7.jpg" data-mid="219784912" border="0" src="https://freight.cargo.site/w/1000/i/6ad037e0b207fd8f3e8dd26c35d73c45f0cb4adf8f2038684f4a787b477b08f0/Peach_3000_2000_7.jpg" />Peach Goods art direction <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d46a90cf8d8a2978e82825ff9e7c84cf17bb843562f4323c2f955a8a02dcffa3/Peach_3000_2000_20.jpg" data-mid="219784914" border="0" src="https://freight.cargo.site/w/1000/i/d46a90cf8d8a2978e82825ff9e7c84cf17bb843562f4323c2f955a8a02dcffa3/Peach_3000_2000_20.jpg" />Peach Goods art direction TeamStudio, GrammarManaging Principal—Design, Jim SchachterleManaging Principal—Strategy, Anjali GroverDesign, Elise AssenzaDesign, Melia TandionoPhotography, Tory Williams <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/05b98c1a453f1e890ae83870bc4ff82312f3e7850702dc7cda2d5df80a0a1caa/Peach_3000_2000_12.jpg" data-mid="219784960" border="0" src="https://freight.cargo.site/w/1000/i/05b98c1a453f1e890ae83870bc4ff82312f3e7850702dc7cda2d5df80a0a1caa/Peach_3000_2000_12.jpg" />Peach Goods Invitation <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9a7d889563968162a008b7fb4b4167f398678c5c23cf44ecaebc060d95f9a994/Peach_3000_2000_15.jpg" data-mid="219784951" border="0" src="https://freight.cargo.site/w/1000/i/9a7d889563968162a008b7fb4b4167f398678c5c23cf44ecaebc060d95f9a994/Peach_3000_2000_15.jpg" />Peach Goods Matches <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/529cb3e4464be0deff075cbd78c9c037f28ab46cbd02e94c8bb47fafc905d751/Peach_3000_2000_18.jpg" data-mid="219784965" border="0" src="https://freight.cargo.site/w/1000/i/529cb3e4464be0deff075cbd78c9c037f28ab46cbd02e94c8bb47fafc905d751/Peach_3000_2000_18.jpg" /> Peach Goods Packaging <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/cd22379efd62a0ff39b04379349a5891019933cb7509cb136e269cca139207a6/Peach_3000_2000_22.jpg" data-mid="219785060" border="0" src="https://freight.cargo.site/w/1000/i/cd22379efd62a0ff39b04379349a5891019933cb7509cb136e269cca139207a6/Peach_3000_2000_22.jpg" /> Peach Goods Advertising <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/95987cdb139437efb04c3c35b6df06affb7da6df3027596fc8f5c918d5f52ceb/Peach_3000_2000_16.jpg" data-mid="219785066" border="0" src="https://freight.cargo.site/w/1000/i/95987cdb139437efb04c3c35b6df06affb7da6df3027596fc8f5c918d5f52ceb/Peach_3000_2000_16.jpg" />Peach Goods Website <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/59751aa07c840c3c6373ac35aae48d761fe3baa49b5f778d0984af0279951a11/Peach_3000_2000_17.jpg" data-mid="219785069" border="0" src="https://freight.cargo.site/w/1000/i/59751aa07c840c3c6373ac35aae48d761fe3baa49b5f778d0984af0279951a11/Peach_3000_2000_17.jpg" /> Peach Goods Website <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a54ba3bb7cbf79586bd66d812a41a5d1563a20c64d85f6078d262fbe30e529f1/Peach_3000_2000_21.gif" data-mid="219785092" border="0" src="https://freight.cargo.site/w/1000/i/a54ba3bb7cbf79586bd66d812a41a5d1563a20c64d85f6078d262fbe30e529f1/Peach_3000_2000_21.gif" /> Peach Goods Social <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/09093925742a89e43053fea6f05a4955050edcb4ccdb6659cec044bddbee92c2/Peach_Guidelines_V2JS.jpg" data-mid="219785027" border="0" src="https://freight.cargo.site/w/1000/i/09093925742a89e43053fea6f05a4955050edcb4ccdb6659cec044bddbee92c2/Peach_Guidelines_V2JS.jpg" /> Peach Goods Guidelines https://jschachterle.com/ServiceMaster-Summary Wed, 23 Oct 2024 12:29:54 +0000 jschachterle.com https://jschachterle.com/ServiceMaster-Summary SM ServiceMaster Every homeowner faces the same dilemmas. Who do I trust when something goes wrong? How do I know they’ll deliver the service I need at a fair price? Form&amp; partnered with ServiceMaster to define the ethos of their brand, creating a brand strategy and system to realize its value. The result is a brand language that communicates reliability and trust while elevating the expertise of ServiceMaster employees. <img width="2000" height="1320" width_o="2000" height_o="1320" data-src="https://freight.cargo.site/t/original/i/d966dab99956356b004ed6a708e611bb1fdf2b45177e7bb703386adae39b4fec/ServiceMaster_Animation.gif" data-mid="220184797" border="0" src="https://freight.cargo.site/w/1000/i/d966dab99956356b004ed6a708e611bb1fdf2b45177e7bb703386adae39b4fec/ServiceMaster_Animation.gif" /> ServiceMaster Logo CapabilitiesBrand Strategy Brand Identity Design Art Direction Brand Guidelines <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ee13429db8cf88b78d2411cbe2b013e89e1ae5203d8fa924f767b2143055f5c5/ServiceMaster_3000_20009.jpg" data-mid="220184930" border="0" src="https://freight.cargo.site/w/1000/i/ee13429db8cf88b78d2411cbe2b013e89e1ae5203d8fa924f767b2143055f5c5/ServiceMaster_3000_20009.jpg" />ServiceMaster Brand Attributes TeamStudio, Form&amp;Creative Direction, Jim SchachterleDesign, Estelle KimDesign, Jill Lin <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c14bca6a7c5163e2b3d20aec1b25a0f853ea89b02c68b0e8680684529f87c087/ServiceMaster_3000_200010.jpg" data-mid="220185126" border="0" src="https://freight.cargo.site/w/1000/i/c14bca6a7c5163e2b3d20aec1b25a0f853ea89b02c68b0e8680684529f87c087/ServiceMaster_3000_200010.jpg" />ServiceMaster Merchandise <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c8723ce5f47d31879ccfd2546e92fd58e646e61dfc9b44492b7fd1e5d360dd41/ServiceMaster_3000_200011.jpg" data-mid="220185283" border="0" src="https://freight.cargo.site/w/1000/i/c8723ce5f47d31879ccfd2546e92fd58e646e61dfc9b44492b7fd1e5d360dd41/ServiceMaster_3000_200011.jpg" /> ServiceMaster Posters <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1e8da6f440f33f5cc755ba140ad1a71e4e994c461bfed380cfbb41c3c459e513/ServiceMaster_3000_20006.jpg" data-mid="220185140" border="0" src="https://freight.cargo.site/w/1000/i/1e8da6f440f33f5cc755ba140ad1a71e4e994c461bfed380cfbb41c3c459e513/ServiceMaster_3000_20006.jpg" />ServiceMaster System <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/20788ac643cec6e82654be907e73a0924cd11ba0106cd38d098c8a6d3db130b3/ServiceMaster_3000_20005.jpg" data-mid="220185160" border="0" src="https://freight.cargo.site/w/1000/i/20788ac643cec6e82654be907e73a0924cd11ba0106cd38d098c8a6d3db130b3/ServiceMaster_3000_20005.jpg" /> ServiceMaster System <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7ff87291d900f8c88702d82a159121b638df1fe55fe60a4f76f04492151adee9/ServiceMaster_3000_20007.jpg" data-mid="220185235" border="0" src="https://freight.cargo.site/w/1000/i/7ff87291d900f8c88702d82a159121b638df1fe55fe60a4f76f04492151adee9/ServiceMaster_3000_20007.jpg" />ServiceMaster Brand Book <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/89f3a5df7659f113d615c55da769de2b1176ddacb27ad55b1ef698cebc1356ce/ServiceMaster_3000_20008.jpg" data-mid="220185128" border="0" src="https://freight.cargo.site/w/1000/i/89f3a5df7659f113d615c55da769de2b1176ddacb27ad55b1ef698cebc1356ce/ServiceMaster_3000_20008.jpg" />ServiceMaster Brand Book https://jschachterle.com/Concentric-Summary Mon, 07 Jul 2025 15:33:43 +0000 jschachterle.com https://jschachterle.com/Concentric-Summary CI Concentric Innovation To boldly claim its legacy of innovation, Advisor Partners needed a new name and brand experience that matched its ambition. Welcome to the world of Concentric Innovation. Working in partnership with Keith Yamashita, I explored and developed a new brand language for Concentric—a language designed to illustrate their impact at multiple scales. The resulting brand represents the concentric rings of impact that define their work.&nbsp; The Concentric Variable logo CapabilitiesBrand &amp; Creative Strategy Copywriting &amp; Content Development Art Direction &amp; Visual Design Digital Design &amp; UX Video &amp; Motion Design <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bb2472b9ca590eb6d0442420bfd69b5c633398e7024f222b8137868a6a9cd59c/Concentric-09.png" data-mid="235495308" border="0" src="https://freight.cargo.site/w/1000/i/bb2472b9ca590eb6d0442420bfd69b5c633398e7024f222b8137868a6a9cd59c/Concentric-09.png" />The Concentric Logo Brand TeamPrincipal &amp; Guru, Keith Yamashita (TIMI) Creative Director &amp; Designer, Jim Schachterle Motion Design, Mike Domina <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/daf14997bb94487cee379ca54b855ae2dfc8e1e9a3744de5676bfca34fd2406c/Concentric-10.png" data-mid="235495331" border="0" src="https://freight.cargo.site/w/1000/i/daf14997bb94487cee379ca54b855ae2dfc8e1e9a3744de5676bfca34fd2406c/Concentric-10.png" />Variable Logo Language Concentric Starburst <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0a7662dbe2fde45e55ab81ce90aa15a18d92dd1e8dbc9b6d9591aebcf23efcc7/Concentric-01.png" data-mid="235495322" border="0" src="https://freight.cargo.site/w/1000/i/0a7662dbe2fde45e55ab81ce90aa15a18d92dd1e8dbc9b6d9591aebcf23efcc7/Concentric-01.png" />The Concentric Lockup <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/e559a0bb3948f382c7d7288f6d0ebe44c0bfa294c5406e4f13e20cd307b11f37/Concentric-08.png" data-mid="240454324" border="0" src="https://freight.cargo.site/w/1000/i/e559a0bb3948f382c7d7288f6d0ebe44c0bfa294c5406e4f13e20cd307b11f37/Concentric-08.png" />Concentric Brand Book <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4c54d341a866df252dea257dccf5a473d344dabbf0fc0f526e87b878737096d9/Concentric-04.png" data-mid="235495325" border="0" src="https://freight.cargo.site/w/1000/i/4c54d341a866df252dea257dccf5a473d344dabbf0fc0f526e87b878737096d9/Concentric-04.png" />Concentric Merch <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cd0e15ee2f7ec0c418c359643d1587bb61b0f0a38861dd26b8413fb6637bb655/Concentric-12.png" data-mid="240455258" border="0" src="https://freight.cargo.site/w/1000/i/cd0e15ee2f7ec0c418c359643d1587bb61b0f0a38861dd26b8413fb6637bb655/Concentric-12.png" />Concentric Typography <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3882d0c42e192e29a3393082e6be29057f49bd0620738d8bbc0f56353ebbe316/Concentric-11.png" data-mid="235495332" border="0" src="https://freight.cargo.site/w/1000/i/3882d0c42e192e29a3393082e6be29057f49bd0620738d8bbc0f56353ebbe316/Concentric-11.png" />Concentric Mobile Client TeamRalph Studley,&nbsp;CRO, ConcentricRahul Agrawal,&nbsp;President and CIO, ConcentricAlex Hart, CRO, Pathstone <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bce1d8adf3504ecd53359fd131dc1cf21d71c6f3a1493b567f97e013440f5b3a/Concentric-25.png" data-mid="248042834" border="0" src="https://freight.cargo.site/w/1000/i/bce1d8adf3504ecd53359fd131dc1cf21d71c6f3a1493b567f97e013440f5b3a/Concentric-25.png" />Concentric Merch <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/2ee68b6ec65ba5d539caebc227cc76fd803d31cdbf3a17827e616a4cac5d7b20/Concentric-17.png" data-mid="248042833" border="0" src="https://freight.cargo.site/w/1000/i/2ee68b6ec65ba5d539caebc227cc76fd803d31cdbf3a17827e616a4cac5d7b20/Concentric-17.png" />Concentric Brand Book https://jschachterle.com/eBay Wed, 30 Nov 2022 18:34:45 +0000 jschachterle.com https://jschachterle.com/eBay Commerce with color Design Strategy Tone of Voice Brand Identity Design Brand Guidelines Experience Design <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1a7943916dbd406a13086f62f00d2c6319b8056ade304bc8d8548f07a1a7ff82/ebay_logo_animation.gif" data-mid="160631131" border="0" src="https://freight.cargo.site/w/1000/i/1a7943916dbd406a13086f62f00d2c6319b8056ade304bc8d8548f07a1a7ff82/ebay_logo_animation.gif" /> eBay OverviewFor more than 25 years, eBay defined a new era of commerce through the art of connection—placing people at the heart of the experience. Form&amp; partnered with eBay's brand leadership to define a new design language for those experiences, highlighting eBay’s diversity, depth, and dedication to people. The result was a revolutionary brand system—redefining a new era of connection. TeamStudio, Form&amp; eBay, Mark KozlowskiPrincipal, Manuel DilonePrincipal, Jim SchachterleExecutive Producer, Megan O’MalleyDesign, Estelle KimDesign, Ross GendelsDesign, Jill LinDesign, Rebecca LimDesign, Josephine TansaraDesign, Steve WinchellPhotography, Cody GuilfoylePhotography, Michael O'Neal Typeface, Swiss Typefaces <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1830c516b11e39a8f706b121d4433216398c2b013b971085b69a3a3c6556fe15/ebay_brand7.jpg" data-mid="160631116" border="0" src="https://freight.cargo.site/w/1000/i/1830c516b11e39a8f706b121d4433216398c2b013b971085b69a3a3c6556fe15/ebay_brand7.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/da7181ef2a68eb30d35c36fb5dc071eacb0b48a81b5e9e30d60dc046c7271903/ebay_3000_2000_V28.jpg" data-mid="200726812" border="0" 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