The Portfolio
of Jim Schachterle
Collected Works
Creative Direction
︎︎︎ Design


Dash Creative

Creative Direction, Creative Management, Project Leadership
Brand Stewardship, Brand Content & Design


Design Strategy, Tone of Voice, Brand Identity Design,
Experience Design, Brand Guidelines

MetLife 360Health

Design Strategy, Brand Identity Design,
Experience Design

Port Club

Design Strategy, Brand Identity Design,
Brand Guidelines

IBM Cloud

Design Strategy, Brand Identity Design,
Experience Design

Peach Goods

Brand Strategy, Tone of Voice, Brand Identity Design,
Brand Guidelines


Brand Strategy, Brand Narrative, Brand Identity
Design, Brand Guidelines


Brand Strategy, Brand Identity Design
Art Direction, Brand Guidelines


Design Strategy, Brand Identity Design,
Experience Design


Current Role

Creative Director, Dashlane

I'm a designer, creative director, and leader with over 15 years of agency and in-house experience. With tested expertise in designing and realizing brand experiences for ambitious companies, I've built, led, and mentored high-functioning teams that delivered award-winning brand identities, campaigns, and digital experiences for clients big and small.

I owe a debt of gratitude to the many project managers, strategists, writers, and designers I've partnered with to make great work a reality. Great work happens when like-minded people come together, openly collaborate, elevate exceptional thinking, and make ideas tangible. I've listed the people associated with each project whenever possible. All power to the team.

Past clients and collaborators include The Aspen Institute, Blend, eBay, IBM, John Doerr, Medley, MetLife, Microsoft, Mozilla, Peach Goods, Port Club, and Upgrade.


A portfolio that illustrates a range of capabilities, including brand design, art direction, motion design, interaction design, and campaign development

An award-winning designer and creative director with over 15 years of agency and in-house experience
Business development experience that includes proposing, winning, and delivering large-scale projects that supported a staff of 20 creatives

Creative leadership that extends across multiple industries—from startups to Fortune 500 clients
Recruitment, management, and culture-building that extends across multiple creative teams

Ongoing advisory relationships with a diverse group of brand and design leaders and innovators


Creative Director, Dashlane

December 2022 to Present

Director of Brand Design, Dashlane

December 2021 to November 2022

Co-Founder + Creative Director, Grammar

July 2017 to Present

Co-Founder + Principal, Form&

April 2015 to June 2017

Faculty—Design, School of Visual Arts

September 2016 to May 2017

Designer + Consultant

November 2012 to August 2015

Design Lead, Siberia

September 2013 to May 2014

Senior Designer, SYPartners

May 2011 to October 2012

Art Director, Code and Theory

September 2010 to April 2011

Creative Director, BeDo

October 2008 to June 2010


Grammar Website


Portfolio Website


Portfolio Website


The Grammar of Frames


The Grammar of Frames

Mindsparkle Mag

The Grammar of Frames

Readymag 2019 Project of the Year

The Grammar of Frames


Grammar Identity


Aries Collective

Mindsparkle Mag

Aries Collective

Inspo Finds

Alphabet Series

Typographic Posters