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To boldly claim its legacy of innovation, Advisor Partners needed a new name and brand experience that matched its ambition. Welcome to the world of Concentric Innovation. Working in partnership with Keith Yamashita, I explored and developed a new brand language for Concentric—a language designed to illustrate their impact at multiple scales. The resulting logo and visual language represent the concentric rings of impact that define their work. The symbols variable language—always in motion—shows how an array of services can come together to create an entirely new offering.

The Concentric Variable logo

Capabilities

Brand & Creative Strategy
Copywriting & Content Development
Art Direction & Visual Design
Digital Design & UX
Video & Motion Design

Brand Team

Principal & Guru, Keith Yamashita (TIMI)
Creative Director & Designer, Jim Schachterle
Motion Design, Mike Domina

Concentric Starburst

Concentric Lockup

Client Team

Ralph Studley, CRO, Concentric
Rahul Agrawal, President and CIO, Concentric
Alex Hart, CRO, Pathstone

Concentric Starburst

Form& partnered with IBM's Blue Studio team to explore a new brand language for IBM Cloud. The resulting concept—Altitude—extended across a new verbal and visual identity for IBM Cloud, shaping the design of global experiences and communications design. At its core, IBM Cloud is a fluid and ever-evolving medium, and the concept suggests interaction in every moment, creating interfaces for exchange regardless of medium.

IBM Cloud Wordmark

IBM Verbal Identity

Team

Studio, Form&
Principal, Jim Schachterle
Executive Producer, Megan O’Malley
Design, Steve Winchell
Design, Estelle Kim
Design, Ross Gendels
Design, Josephine Tansara
Design, Nathan Nedorostek

IBM Cloud in print

IBM Cloud Environmental

IBM Bluemix Art Direction

IBM Cloud Environmental

For more than 25 years, eBay defined a new era of commerce through the art of connection—placing people at the heart of the experience. Form& partnered with eBay's brand leadership to define a new design language for those experiences, highlighting eBay’s diversity, depth, and dedication to people. The result was a revolutionary brand system—redefining a new era of connection.

The eBay wordmark

Capabilities

Design Strategy
Tone of Voice
Brand Identity Design
Brand Guidelines
Experience Design

Team

Studio, Form&
eBay, Mark Kozlowski
Principal, Manuel Dilone
Principal, Jim Schachterle
Executive Producer, Megan O’Malley
Design, Estelle Kim
Design, Ross Gendels
Design, Jill Lin
Design, Rebecca Lim
Design, Josephine Tansara
Design, Steve Winchell
Photography, Cody Guilfoyle
Photography, Michael O'Neal
Typeface, Swiss Typefaces

eBay in print

eBay in print

eBay’s art direction

The eBay Grid System

In a world where millions of brands are vying for consumers’ attention, standing up and out is the only option. You need content and design experts to charge into the fight for recognition, engagement, and conversion. That was our mission at Dash Creative, Dashlane’s in-house brand studio. I led a passionate team—transforming ideas into extraordinary experiences.

The updated dashlane logo

Capabilities

Brand & Creative Strategy
Copywriting & Content Development
Art Direction & Visual Design
Digital Design & UX
Communications & Campaigns
Video & Motion Design

Team

Creative Director, Jim Schachterle
Director of Creative Ops, Nicole Timme
Art Director, Julie Safferstein
Senior Designer, Mike Domina
Senior Designer, Sean Coates
Senior Copywriter, Jessica Abbey
Copywriter, Baylee Pawsey
Senior UX Writer, Amber Hunter

Dashlane Line Illustrations

Dashlane Illustration system

Dashlane Authenticator Logo

Contributors

Senior Design Director, Cris Mascort
Design Director, Joakim Jansson
Design Principal, Gabe Benzur
Senior Brand Designer, Lucy Traver
Dashlane Illustrations, Ray Dak Lam
Authenticator Illustrations, Rune Fisker

Dash Creative Animation