Brand Strategy
Brand Narrative
Tone of Voice & Messaging
Brand Identity Design
Brand Guidelines

Overview

Born out of the 2008 financial crisis, Blend envisions a world where brighter financial futures are within easy reach. We partnered with the Blend team to reimagine their brand during a time of rapid transformation and expansion. The result was a deep collaboration with Blend’s communication and design teams, starting with their brand strategy and culminating in a new verbal and visual identity. We look forward to a world with better lending, for all.

Team

Studio, Grammar
Managing Principal—Design, Jim Schachterle
Managing Principal—Strategy, Anjali Grover
Design Director, Nathan Nedorostek
Design, Elise Assenza