Born out of the 2008 financial crisis, Blend envisions a world where brighter financial futures are within easy reach. We partnered with the Blend team to reimagine their brand during a time of rapid transformation and expansion. The result was a deep collaboration with Blend’s communication and design teams, starting with their brand strategy and culminating in a new verbal and visual identity. We look forward to a world with better lending, for all.


Studio, Grammar
Managing Principal—Design, Jim Schachterle
Managing Principal—Strategy, Anjali Grover
Design Director, Nathan Nedorostek
Design, Elise Assenza


Brand Strategy
Brand Narrative
Tone of Voice
Brand Identity Design
Brand Guidelines