Evoke is a global network of health and wellness agencies—building markets, businesses, and brands. To achieve unrivaled results, Evoke places people at the center of the health conversation. When they decided to relaunch their global brand, Evoke turned to Grammar. The resulting visual identity explores the intersection between science and humanity, creating a language that extends across Evoke's experience.


Studio, Grammar
Managing Principal—Design, Jim Schachterle
Managing Principal—Strategy, Anjali Grover
Design, Yumi Nakamura
Design, Annie Kao
Animation, The Royal We


Design Strategy
Brand Identity Design
Brand Guidelines
Experience Design

Evoke ColorEvoke TypographyEvoke PatternEvoke TypographyEvoke Brand GuidelinesEvoke Brand GuidelinesEvoke LetterheadEvoke LetterheadEvoke Letterhead