![IBM Cloud](https://freight.cargo.site/t/original/i/d98bcadc9b68ab5600397b400b422df5b8991251dc2eb3102f9c4cd6dde58ccd/Wordmark_Animation.gif)
IBM Cloud
Overview
Form& partnered with IBM's Brand Experience & Design team to explore a new brand language for IBM Cloud. The resulting concept—Altitude—extended across a new verbal and visual identity for IBM Cloud, shaping the design of global experiences and communications design. At its core, IBM Cloud is a fluid and ever-evolving medium, and the concept suggests interaction in every moment, creating interfaces for exchange regardless of medium.Team
Studio, Form& Principal, Jim Schachterle
Executive Producer, Megan O’Malley
Design, Steve Winchell
Design, Estelle Kim
Design, Ross Gendels
Design, Josephine Tansara
Design, Nathan Nedorostek
Capabilities
Design StrategyBrand Identity Design
Experience Design
![IBM Verbal Identity](https://freight.cargo.site/t/original/i/6f7902cd42dfd3dc06af21ab7b53807d3209891960e623e9f1e282e6897c5eba/IBM_Cloud_3000_200018.jpg)
![IBM Cloud Concept](https://freight.cargo.site/t/original/i/c2e84904859ca57da58152f69b1e9fda7fde886778c4f4d9947519f87139d2db/Concept_Animation.gif)
![IBM Cloud Verbal Identity](https://freight.cargo.site/t/original/i/56f27a153522f3fc7a167bebf1ef80811e9b2813f5ecdda00202f18bc57b1568/IBM_Cloud_3000_200019.jpg)
![IBM Cloud Color](https://freight.cargo.site/t/original/i/f315488fb6ad1bc680c3889d1bf61c556152316b5f525be85ee7f1691a342928/IBM_Cloud_3000_200021.jpg)
![IBM Cloud Concept](https://freight.cargo.site/t/original/i/abd44816396b7225b51303e614f51121ccf4e5e801ed284b588e748b96bc9c18/IBM_Cloud_3000_200020.jpg)
![IBM Cloud Photography](https://freight.cargo.site/t/original/i/1b804bfb830c2d704cc0398456dc42c209073200e6bf730e9e6a61bc22a31dbe/IBM_Cloud_3000_200022.jpg)
![IBM Cloud Photography](https://freight.cargo.site/t/original/i/7952ddece8754c5d05d0e0beeb11a7d8795378518c071c840e8fd6399e6928eb/IBM_Cloud_3000_200023.jpg)
![IBM Cloud Photography](https://freight.cargo.site/t/original/i/ce95b1506788d3e42b90adc3fb49140c26a6a89a47d85b33dda976dfdbf539c5/IBM_Cloud_3000_200024.jpg)
![IBM Cloud Advertisement](https://freight.cargo.site/t/original/i/7eb8550cb39e1d51935930c53963e0ead84081d59a8cb0f8184c180dd2db9dbc/IBM_Cloud_3000_200029.jpg)
![IBM Cloud Signage](https://freight.cargo.site/t/original/i/f0b8d2a52e60bb8c6fec82893ded0d1e76942dc2a03d8d9f495f22c1e7099f07/IBM_Cloud_3000_200025.jpg)
![IBM Cloud Banner](https://freight.cargo.site/t/original/i/58eb6bbdaa86392b8641fbe3ae4077340c6146453db440897fd7ab169925b059/IBM_Cloud_3000_200028.jpg)
![IBM Cloud Merchandise](https://freight.cargo.site/t/original/i/7cd088285af6b23655e8259be55e8975e70d1e051034a30a4b6ba40b6d497e0e/IBM_Cloud_3000_200031.jpg)
![IBM Cloud Journal](https://freight.cargo.site/t/original/i/7af85892bb0a45160e374900aae552817c22aa1c58efdd56b3b0cdf8db30554a/IBM_Cloud_3000_200032.jpg)
![IBM Cloud Website](https://freight.cargo.site/t/original/i/7dbd1c20ea695f60a15db4b9a9a9e6fcaf9f2856b3b97d247014993936a71f8c/IBM_Cloud_3000_200026.jpg)
![IBM Cloud Website](https://freight.cargo.site/t/original/i/59a13e8123a229ccf7eb5c7b3449a7ddd28d345e23d4f840ed53952d9274d989/IBM_Cloud_3000_200027.jpg)
![IBM Cloud Environement](https://freight.cargo.site/t/original/i/643f358ab3ae868c884eddc4d37fdbc401b6004930d51ebf939d0817db7a2e82/IBM_Cloud_3000_200030.jpg)