Peach Goods


Celebrating often overlooked moments of luxury, Peach is a new brand transforming self-care. With its signature, organic bath tissue, founder Aaron Doades sought to elevate the conversation—and care—that unfolds in the bathroom. Together, Grammar developed a brand that allows us to revel in the quieter, unseen moments of life.


Studio, Grammar
Managing Principal—Design, Jim Schachterle
Managing Principal—Strategy, Anjali Grover
Design, Elise Assenza
Design, Melia Tandiono
Photography, Tory Williams


Brand Strategy
Verbal Identity
Brand Identity Design
Art Direction
Brand Guidelines
Experience Design