Brand Strategy Verbal Identity Brand Identity Design Art Direction Brand Guidelines Experience Design

Overview

Celebrating often overlooked moments of luxury, Peach is a new brand transforming self-care. With its signature, organic bath tissue, founder Aaron Doades sought to elevate the conversation—and care—that unfolds in the bathroom. Together, Grammar developed a brand that allows us to revel in the quieter, unseen moments of life.

Team

Studio, Grammar
Managing Principal—Design, Jim Schachterle
Managing Principal—Strategy, Anjali Grover
Design, Elise Assenza
Design, Melia Tandiono
Photography, Tory Williams