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Case Study

Teva




The largest manufacturer and distributor of generic pharmaceuticals globally, Teva is a global force—uniting needs with affordable solutions. They asked Form& to introduce humanity and warmth into their brand, creating a brand and experience with patients at the center. The result was a 24-month partnership that spanned the internal and external release of the brand, delivering a new Teva to the world.




Teva Concept
Team

Studio, Form&
Principal, Jim Schachterle
Principal, Manuel Dilone
Executive Producer, Megan O'Malley
Design, Ross Gendels
Design, Jill Lin
Design, Estelle Kim
Design, Josephine Tansara
Design, Rebecca Lim
Capabilities

Brand Identity Design
Experience Design
Art Direction
Brand Guidelines