The largest manufacturer and distributor of generic pharmaceuticals in the world, Teva is a global force—uniting need with affordable solutions. In 2015, they asked Form& to introduce humanity and warmth into their brand, creating a brand and experience with patients at the center. The result was a 24-month partnership that spanned the internal and external release of the brand, delivering a new Teva to the world.


Studio, Form&
Principal, Jim Schachterle
Principal, Manuel Dilone
Executive Producer, Megan O'Malley
Design, Ross Gendels
Design, Jill Lin
Design, Estelle Kim
Design, Josephine Tansara
Design, Rebecca Lim


Brand Identity Design
Experience Design
Art Direction
Brand Guidelines