Brand Identity Design
Experience Design
Art Direction
Brand Guidelines

Overview

The largest manufacturer and distributor of generic pharmaceuticals globally, Teva is a global force—uniting needs with affordable solutions. They asked Form& to introduce humanity and warmth into their brand, creating a brand and experience with patients at the center. The result was a 24-month partnership that spanned the internal and external release of the brand, delivering a new Teva to the world.

Team

Studio, Form&
Principal, Jim Schachterle
Principal, Manuel Dilone
Executive Producer, Megan O'Malley
Design, Ross Gendels
Design, Jill Lin
Design, Estelle Kim
Design, Josephine Tansara
Design, Rebecca Lim