CI

Concentric Innovation

To boldly claim its legacy of innovation, Advisor Partners needed a new name and brand experience that matched its ambition. Welcome to the world of Concentric Innovation. Working in partnership with Keith Yamashita, I explored and developed a new brand language for Concentric—a language designed to illustrate their impact at multiple scales. The resulting logo and visual language represent the concentric rings of impact that define their work. The symbols variable language—always in motion—shows how an array of services can come together to create an entirely new offering.